About us

Every great brand begins with a story. Ours starts in London, where two brothers shared a vision: to create fashion watches that looked and felt far more luxurious than their price tag suggested.

Growing up in London, we were surrounded by a culture that valued style, confidence, and individuality. But every time we searched for a watch that reflected those qualities, we faced the same dilemma—beautiful timepieces were priced out of reach, while affordable ones often lacked the quality and finish we craved.

So, in 2016, we decided to change that. With a passion for design and an obsession with detail, we launched G&O London: a watch brand built on one simple promise—luxury style made accessible.

From the very beginning, our mission has been clear:

• To craft watches that turn heads with their design.
• To build them with a quality that stands the test of time.
• To make them affordable, so style is never limited by price.

Seven years later, we’re proud that thousands of customers across the UK and beyond wear our watches every day. Each piece comes with a one-year guarantee, but more importantly, it comes with the confidence that you’re wearing something special—crafted by a brand that truly cares about its customers.

For us, watches are more than just accessories. They’re statements of style, confidence, and individuality. And our journey is only just beginning.

G&O London – Born in London. Worn everywhere.